I love working at the intersection of strategy and creativity - together they're a powerful team. As a graduate student at the VCU Brandcenter studying Creative Brand Management, I get to blend both creativity and strategy into compelling marketing cases. We do a lot of things like traditional MBA students, but we also work with creative teams to come up with insightful solutions to business problems. We do some heavy lifting, strategizing, rationalizing and finding order in the chaos.

 

I love experimenting in the kitchen (but not the aftermath…), current events and an interesting glass of wine. I listen to NPR way more than most people and I will never turn down the chance to jump in a hammock with a murder mystery on a sunny day. I spent several summers, while growing up, in France and am therefore very discerning about my baguettes.

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Copyright © 2015 by Kate Sullivan