Create a complete integrated marketing campaign around Cherry Coke targeted specifically at teens.
Cherry Coke has fallen off the radar of today's teens. Because the brand has gone dark in the past 10 years there's an entire generation of teens that have no association with the brand so it's not even a consideration.
Re-establish Cherry Coke as a standalone brand with it's own voice and personality. By creating a new brand platform we can give today's teens a better understanding of what the brand stands for.
*This was a semester-long in-depth study that covered historic brand analysis, qualitative and quantitative consumer research, brand and communications strategies as well as tactical recommendations. For more information about this project feel free to ask!