Develop a complete brand identity and strategy for Hilton's new 4.5 star sub-brand, Statler.
Today, our work life and personal life are merging together. We are now responding to work issues at home and home issues at work. These problems are only amplified for business travelers.
When traveling for business, work life takes precedent due to the long hours and packed schedules. This leaves very little time to attend to your personal life.
Luxury amenities are table-stakes these days. Our strategy was to create a hotel that was purposely designed for less time wasted and more time well spent.
Each aspect of the Statler Hotel was thoughtfully crafted so guests would waste less time on things they didn't realize were eating up precious moments during their stay. This would give guests more time to themselves.
Billy Galanko / Creative Brand Manager
Kagan McSpadden / Creative Brand Manager
Laura Rabideau / Creative Brand Manager
Alex Belgrave / Art Director
65% of Americans are still "connected" after normal business hours.