We conducted a large focus group as well as man on the street interviews with patrons to find out what they felt about the Richmond-based coffee roasting company.
Lamplighter is a small player in the overwhelming market of coffee providers. How can we make them stand out over the other players in the competitive landscape – especially the corporate giants? Do they need to expand to stay alive or stay the course as a mom and pop shop?
Consumers really value a local feel as compared to a chain coffeeshop feeling - so don't neglect this asset
Coffee house patrons are not the same people who buy high quality coffee beans to brew and drink at home
Lamplighter’s food offerings were a huge differentiator. Some even said they go primarily for the food and not coffee.
Expand with caution – consumers prefer supporting local businesses and really enjoy the neighborhood feel
Work to convert café patrons to bean buyers. There’s an opportunity to educate people when they’re in the store and increase bean sales.
Shed more light on the free food delivery service that’s already in place - there's a lack of awareness about it and that's one big thing that sets Lamplighter apart.
Creative Brand Manager / Davis Gouldin
Creative Brand Manager / Daniel Davis
Creative Brand Manager / Mike Grasewicz
Creative Brand Manager / Garrett Lyon
Creative Brand Manager / Kate Sullivan