Plot out the entire cat aisle to better understand the $11.3 billion industry and how cat owners shop. What could be done to improve the Food Lion shopping experience and drive more sales in an already-robust category?
Group like brands together instead of grouping by product type. We know cat owners (and cats) are extremely brand loyal so why not make shopping easier?
Don't take up valuable shelf space with slow turning items. People aren't shopping for cat toys at the grocery store. Reduce the number of impulse purchase products to give more space for quicker-turning, higher margin items.
Eliminate the holes. This is a high-turnover category with lots of small containers so consistent restocking helps keep things looking better and keeps customers from going elsewhere for an item that's out of stock.
Make sure items are all on one side of the aisle - having things on the left and right only complicates the shopping experience.
Creative Brand Manager / John Gaglio
Creative Brand Manager / Mike Grasewicz
Creative Brand Manager / Kate Sullivan